SOURCE PERFORMANCE
PAID FUNDAMENTALS
Revenue, results and return-on-investment (ROI) is the name of the game. Across the board, our goal is to bring user acquisition costs down and ramp up conversions. Our performance marketing covers campaigns across Search, Social, Display, YouTube and Apps.
PAID SEARCH
We pinpoint your brand’s unique value proposition before employing key paid strategies to increase brand’s online visibility, ranking on search engine results pages (SERPS) and site traffic. Custom growth-focused strategies and pay-per-click advertising has the ultimate goal of simultaneously minimizing user acquisition costs and maximizing brand conversion rates.
A combination of business objectives, high value data, customer insights and deep cross platform knowledge forms the basis for executing paid social campaigns across Facebook, Instagram, LinkedIn, Pinterest, Snapchat and Tik ToK.
DISPLAY ADS
Display campaigns, whether image, video or text based, prompt online audiences to take action on website ad spaces. These Media Buying campaigns are curated to be ‘lead generating magnets’, getting audiences to click-through to the right landing page and make the desired purchase, as well as to ‘retarget’ previous customers. (Banner Ads, Rich Media interactive, Video Ads, Interstitial Ads)
YOUTUBE ADS
Video marketing campaigns on Youtube - a platform replete with a billion active users - are where brands can exponentially scale their traffic. Conversions on YouTube regularly outperform any social networking sites. We link Adwords to YouTube channels and execute Cost-Per-View (CPV) campaigns with targeting based on relevant topics, user interest, search phrases and even specific videos that have synergy with yours. Our campaigns test Video Ads (pre-video advertisements), Overlay Ads, In-Search Ads, and Discovery/ In-Display Ads before pinpointing the optimal ad types for positive ROI results.
APP INSTALLS / APP ADS
With over a thousand apps submitted daily to the App Store, it’s become increasingly difficult to make individual apps standout. We integrate Google AdWords to seriously boost app downloads, setting up conversion tracking that will help you get amazing results at the best prices and monitor ad performance across Android and IOS apps. Advertising options include Search Network, Display Network, YouTube Network and Universal App Campaigns that drive users to your app’s listing to ultimately download it.
Key Features
| Google Dynamic Display Ads |
| Facebook Dynamic – Remarketing Ads |
| Facebook Dynamic – Prospecting Ads |
| 8-15 Monthly Social Campaigns |
| Facebook Pixel Setup |
| Facebook Event Setup |
| Facebook Analytics Overview |
| Google Analytics |
| Google Search Console Analysis |
| Media Plan & Strategies (Consulting) |
| Google Ad Site Tag |
| Google Ads Conversion Tags |
| Google Audience Management |
| Google Dynamic Search Ads |
| Google Search Campaigns |
| Google Display Campaigns |
| Google Smart Campaigns |
| Youtube Ads |
| Geo-fencing Advertisement |
| Google & Apple App Install Ads* |
| Twitter / LinkedIn Ads* |
| Full eCommerce Consultancy |
| Keyword Research |
| Monthly Reports & Insights |
| Conversion Rate Optimization |
| Dedicated Account Manager |
| Website Audit |
PAID SOCIAL